STAMFORD, CT -- BEV Capital recently completed an investment in Big Enough, a direct seller of quality children’s apparel. Key elements of the investment decision included: a distinct and popular product line, attractive selling economics, clear--albeit early--success in the marketplace, and an experienced, entrepreneurial CEO.
BEV led the $3.0 million financing round with participation from Symmetry Growth Capital.
Big Enough designs, contract manufactures, and markets a line of quality children’s apparel priced from $20 to $55. The line features distinct designs with a forward-looking European influence in styles and colors which appear to be broadly acceptable to American tastes.
Big Enough markets its clothing via a network of part-time representatives who sell direct, in the home, to their peers. The typical independent sales representative is a mom with young children who is relatively outgoing, has an interest in fashion, and wants to earn extra income as well as free or discounted clothing for her children.
Big Enough has 400 sales representatives nationwide and last year achieved $4.0 million in revenues. Successfully managing and growing the sales representative organization, while building on the product line’s distinctive appeal, is the key to Big Enough’s investment upside.
The company's headquarters are located in Norwalk, Connecticut. To learn more about Big Enough’s product lines, vist the company’s web-site www.bigenough.com.
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