STAMFORD, CT -- BEV Capital (BEV) recently closed an investment in 1800diapers.com, an online merchant of baby consumables; e.g., diapers, wipes and formula.
As the first major player to focus principally on the $11 billion baby consumables market, 1800diapers is creating the nationís most efficient, comprehensive and customized systems for delivering these products. The business will be used as a platform to expand into other segments of the baby care market such as strollers, seats and cribs. The business was launched in January 2005 by two entrepreneurs working part time and realized sales of $2.5 million that year. This year the Company is projected to achieve $9 million in sales. Currently the Company has over 38,000 customers. This success was accomplished with a relatively small seed investment of $320,000.
BEV invested $1 million in a total $4 million round of financing. The financing will be used to pay off debt, build staff, fund marketing investments and for general working capital purposes. BEV was the lead investor in the financing.
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