MONTCLAIR, NJ -- In October 2007,, an online merchant of baby products, closed a $7 million Series B financing, led by new investor Bessemer Venture Partners. BEV Capital, the lead investor in the September, 2006 Series A financing, also participated. The financing, which was discretionary, will be used to fund marketing investments intended to accelerate the Company’s growth. The Company forecasts sales of over $35 million in 2007, a growth rate of 230% versus the prior year.


As dads themselves, company founders Marc Lore and Vinit Bharara understand diapers all too well. Tired of the ‘diaper runaround,’ midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic and lugging big diaper boxes with their little ones tugging at them, they created (now Their goal: To offer the widest selection of baby necessities anywhere, the lowest online prices, the convenience of fast, free shipping and the best customer service around. Their bigger mission: To play a small part in making things a little easier and less expensive for new parents and caregivers often faced with an overwhelming barrage of new duties and responsibilities. Find out more at

Back to more announcements